How NFTs Help Brands Increase Revenue

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      jennifer katejennifer kate

      Beyond building customer loyalty and adding extra value to products, NFTs can offer something very tangible for retailers — new revenue streams. Brands like Nike, Dolce & Gabbana, Tiffany, Gucci, and Adidas are already reaping millions from NFTs. To give you an idea, alongside their massive marketing value, Nike’s NFT-related projects have generated over $185 million in revenue, positioning it as the brand with the biggest earnings from NFTs.

      Dolce & Gabbana is also a great example of how a luxury brand can use NFTs to generate revenue. Its first NFT, Collezione Genesi, fetched approximately $5.65 million in a sale. The collection was personally designed by Domenico Dolce and Stefano Gabbana and featured nine one-of-a-kind pieces. Buyers of each item received not only the NFT, but physical versions of the items and exclusive access to Dolce & Gabbana events.

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